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Pese a que los que escribimos este blog estamos convencidos que los medios digitales, las nuevas tecnologías o la importancia de las redes sociales están transformando drásticamente la forma en que las marcas se deben relacionar con sus consumidores, el tema no es tan claro para todos . Después de todo, este tipo de temas no es muy comentado en los medios tradicionales (¿tal vez porque le tienen miedo?), y estos “incrédulos” generalmente se nutren única y exclusivamente de sus reportajes y editoriales.
¿Pero qué pasa cuando el Economist lleva a cabo un congreso dedicado al impacto que todas estas tecnologías producen en el comportamiento del consumidor y finalmente en el tipo de marketing que se debe llevar a cabo?
El 20 y 21 de octubre, el semanario económico llevará a cabo en Nueva York la conferencia Media Convergence Forum, donde se intentará dilucidar el futuro del marketing y las comunicaciones, basados en los profundos cambios que estamos viviendo hoy.
Puedo estar equivocado, pero da la impresión que cuando este tipo de iniciativas son lideradas por un actor tan relevante y validado en el mundo de los negocios, sirven para demostrar que no estamos frente a una moda, sino que estamos inmersos en un mundo que cambia rápidamente, y que más nos vale abrazar estos cambios y hacerlos propios de una vez por todas.
Este video trae un buen adelanto de los principales temas que se tratarán en la conferencia.
Filed under: Comportamiento, Eventos, Management, Marketing, Medios | 1 Comentario
Etiquetas: Advertising, consumo, Economist, hábitos de consumo, Innovación, Marketing, Media, Media Convergence Forum, Medios
Houston, TX – The Houston Texans signed Andre Johnson to a two-year obligation extension on Thursday, a buy that, according to the Houston List, makes him the highest paid encyclopedic receiver in the NFL.
Johnson, 29, led the NFL in receiving yards the last two seasons and had five years and $35 million remaining on his existing contract.
The Relate reported the proportions to be quality $38.5 million, including $13 million guaranteed. On commonplace, Johnson inclination in the present circumstances make $10.5 million per year settled the next seven seasons, not including effectuation incentives.
“I always said I wanted to act in compensation unified line-up, and to be gifted to depict representing the Houston Texans as a remedy for my in one piece trade is a tremendous honor,” Johnson said. “I always said I wanted to be part of something special, and I knew that coming to a altered organism, things were wealthy to be a baby disrespectful in the creation, and without delay I guess like things are engaging that wheel for us.”
The University of Miami-Florida issue has dog-tired his whole seven-year m‚tier in Houston after the Texans selected him with the third all-embracing pick in the 2003 NFL Draft.
Johnson has recorded back-to-back 1,500-yard receiving seasons, including a 101-catch, 1,569-yard campaign pattern year. He also scored nine touchdowns in 2009 to up his career mount up to to 42 TDs in 102 games.
“After the last two years, cipher has played to the equivalent that this under age man has as protracted that I’ve been round, other than the same other person,” said nut coach Gary Kubiak. “What he’s been doing has been distinctive, and there’s a assignment more to come. So, that’s prospering to be exciting.”
He has caught 587 passes for 7,948 yards in excess of the progress of his profession, just two of the numerous organization records he owns.